A science-backed, easy-to-implement playbook for getting the respect, power, and influence you’re due, even when the odds are stacked against you.
—Adam Grant, New York Times bestselling author
—Daniel H. Pink, #1 New York Times bestselling author
—Katty Kay, New York Times bestselling author and journalist
—Amy Gallo, cohost of HBR’s Women at Work podcast
—Annie Duke, author of Thinking in Bets and Quit
—Dolly Chugh, author of The Person You Mean To Be
—Kim Scott, author of Radical Candor and Radical Respect
—Sheryl Sandberg, New York Times bestselling author
—Cal Newport, New York Times bestselling author
ORDER ALISON’S NEW BOOK
Likeable Badass: How Women Get the Success They Deserve, published by Penguin Random House, is available now from the following booksellers:
get a sneak peek
Everyone’s talking about Likeable Badass…
about the book
Throughout my years of research, speaking gigs, and mentoring, I’ve been bombarded with questions from women of all stripes — from rising stars to those in the C-suite. How do we get credit for both likeability and competence? How can we get the recognition we deserve, negotiate like a boss, and navigate the intricate dance of office politics without losing our sanity or the respect of our peers?
Well, my friends, the answers are here, and they’re served up in Likeable Badass. Based on my twenty years of work studying power, status, and perceptions, I know one thing is true: No fancy title, degree or achievement is going to get us the rewards we deserve if it doesn’t impact how others perceive us. So, I’m pulling back the curtain on decades of science to reveal what all successful women have in common — they have found their unique way to show up as a likeable badass. All we need to do is follow their lead.
Yes, I’m a professor, but this book is not a dry, academic read. It’s a delightful blend of behavioral science and life hacks — think of it as your secret weapon for conquering the workplace. I’ve woven together solid research, practical advice, and kick-ass stories from a diverse group of women who’ve paved their own paths to success.
Whether you’re a seasoned pro or just starting out, Likeable Badass is your go-to guide for evidence-based strategies, sprinkled with a dash of inspiration and humor. It’s not just a book; it’s your ticket to a fulfilling career and a seat at the table.
So, what are you waiting for? Grab your copy of Likeable Badass, and buy one for a friend while you’re at it. Join the tribe of women rewriting the rules, breaking barriers, and having a damn good time doing it. Let’s show the world what happens when women finally get credit for their greatness — it’s time to become the likeable badass you were always meant to be!
Cheers to success, my friends! XOXO
bring alison & likeable badass to your organization
As part of the launch of Likeable Badass, Alison is scheduling a limited number of speaking events, either virtual or in-person.
And come find me on social
Guaranteed to be the most fun you’ll ever have doomscrolling your feed when you should be working.
• • •
Want to share your excitement about the book on social? Amazing! Here are a few graphics to get you started…
PRAISE FOR LIKEABLE BADASS
“The ultimate guide for women to achieve their goals. Drawing on her brilliant research and extensive experience, Alison Fragale reveals how to overcome the tradeoff between likeability and competence. But it’s not just for women—it’s a must-read for anyone who wants to be a better colleague, mentor, parent, or partner to half the population.”
—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the chart-topping TED podcast WorkLife
“In her deeply-researched and business-savvy book, Fragale shatters the conventional wisdom about power, status, and the path to professional success. Her strategies for gaining advocates are brilliant — and her blueprint for strategic self-promotion will have you rereading this invaluable guide over and over.”
—Daniel H. Pink, #1 New York Times bestselling author of The Power Of Regret, Drive, and To Sell Is Human
“A must-read for every woman seeking to thrive. With clarity and wit, Fragale provides incisive insights and incredibly practical advice that will help women tackle the challenges they face. Filled with “a-ha” moments, Likeable Badass equips women with tools to navigate biases and emerge empowered, at any stage of life.”
—Amy Gallo, Cohost of HBR’s Women at Work podcast, and author of Getting Along: How to Work with Anyone (Even Difficult People)
“Essential reading for every woman who aspires to make a difference. Likeable Badass shows us how to cultivate our unique capacity and power to drive the change we want to see in the world.”
—Ai-jen Poo, Executive Director, Caring Across Generations and President of the National Domestic Workers Alliance
“Alison Fragale hits it out of the park with this deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence. I loved this book!”
—Annie Duke, bestselling author of Thinking in Bets and Quit
“Such an important book! By focusing on status and respect, Fragale changes women’s perception of power. Backed up by years of scientific research, she shows us how to play to our strengths to get the recognition and rewards we so deserve.”
—Katty Kay, BBC News correspondent and four-time New York Times bestselling co-author of The Confidence Code and The Power Code
“Before I had even finished reading Likeable Badass, I had already put my learnings to work three times. Talk about an ROI! Entertaining, actionable, and eye-opening. One of the most personally transformative behavioral science books I have ever read.”
—Dolly Chugh, Professor at the NYU Stern School of Business, and author of A More Just Future and The Person You Mean To Be
“Too many women feel trapped in the competence-likeability catch-22. Likeable Badass will help you break free of that nonsense, do the best work of your life, and build the best relationships of your career.”
—Kim Scott, New York Times bestselling author of Radical Candor and Radical Respect
“In Likeable Badass, Alison Fragale dives deep into the science behind gender bias and stereotypes — and how we can challenge them. With warmth, humor, and powerful personal stories, she provides women with actionable advice for achieving greater success in the workplace.”
—Sheryl Sandberg, New York Times bestselling author of Lean In
“Insightful and practical! Alison Fragale provides an important and urgently needed look at how women are denied status and power in the workplace, and the evidence-based strategies that can help change this reality.”
—Cal Newport, New York Times bestselling author of Slow Productivity and Deep Work
PRAISE FOR LIKEABLE BADASS
“The ultimate guide for women to achieve their goals. Drawing on her brilliant research and extensive experience, Alison Fragale reveals how to overcome the tradeoff between likeability and competence. But it’s not just for women—it’s a must-read for anyone who wants to be a better colleague, mentor, parent, or partner to half the population.”
—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the chart-topping TED podcast WorkLife
“In her deeply-researched and business-savvy book, Fragale shatters the conventional wisdom about power, status, and the path to professional success. Her strategies for gaining advocates are brilliant — and her blueprint for strategic self-promotion will have you rereading this invaluable guide over and over.”
—Daniel H. Pink, #1 New York Times bestselling author of The Power Of Regret, Drive, and To Sell Is Human
“A must-read for every woman seeking to thrive. With clarity and wit, Fragale provides incisive insights and incredibly practical advice that will help women tackle the challenges they face. Filled with “a-ha” moments, Likeable Badass equips women with tools to navigate biases and emerge empowered, at any stage of life.”
—Amy Gallo, Cohost of HBR’s Women at Work podcast, and author of Getting Along: How to Work with Anyone (Even Difficult People)
“Essential reading for every woman who aspires to make a difference. Likeable Badass shows us how to cultivate our unique capacity and power to drive the change we want to see in the world.”
—Ai-jen Poo, Executive Director, Caring Across Generations and President of the National Domestic Workers Alliance
“Alison Fragale hits it out of the park with this deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence. I loved this book!”
—Annie Duke, bestselling author of Thinking in Bets and Quit
“Such an important book! By focusing on status and respect, Fragale changes women’s perception of power. Backed up by years of scientific research, she shows us how to play to our strengths to get the recognition and rewards we so deserve.”
—Katty Kay, BBC News correspondent and four-time New York Times bestselling co-author of The Confidence Code and The Power Code
“Before I had even finished reading Likeable Badass, I had already put my learnings to work three times. Talk about an ROI! Entertaining, actionable, and eye-opening. One of the most personally transformative behavioral science books I have ever read.”
—Dolly Chugh, Professor at the NYU Stern School of Business, and author of A More Just Future and The Person You Mean To Be
“Too many women feel trapped in the competence-likeability catch-22. Likeable Badass will help you break free of that nonsense, do the best work of your life, and build the best relationships of your career.”
—Kim Scott, New York Times bestselling author of Radical Candor and Radical Respect
“In Likeable Badass, Alison Fragale dives deep into the science behind gender bias and stereotypes — and how we can challenge them. With warmth, humor, and powerful personal stories, she provides women with actionable advice for achieving greater success in the workplace.”
—Sheryl Sandberg, New York Times bestselling author of Lean In
“Insightful and practical! Alison Fragale provides an important and urgently needed look at how women are denied status and power in the workplace, and the evidence-based strategies that can help change this reality.”
—Cal Newport, New York Times bestselling author of Slow Productivity and Deep Work