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Orange book cover entitled: Likeable Badass: How Women Get The Success They Deserve by Alison Fragale, PhD

A science-backed, easy-to-implement playbook for getting the respect, power, and influence you’re due, even when the odds are stacked against you.


Likeable Badass: How Women Get the Success They Deserve will be published by Penguin Random House in fall 2024, and is available for preorder now from the following booksellers:

Alison Fragale seated at a desk holding a black Likeable Badass coffee mug

about the book

Throughout my years of research, speaking gigs, and mentoring, I’ve been bombarded with questions from women of all stripes — from rising stars to those in the C-suite. How do we get credit for both likeability and competence? How can we get the recognition we deserve, negotiate like a boss, and navigate the intricate dance of office politics without losing our sanity or the respect of our peers?

Well, my friends, the answers are here, and they’re served up in Likeable Badass. Based on my twenty years of work studying power, status, and perceptions, I know one thing is true: No fancy title, degree or achievement is going to get us the rewards we deserve if it doesn’t impact how others perceive us. So, I’m pulling back the curtain on decades of science to reveal what all successful women have in common — they have found their unique way to show up as a likeable badass. All we need to do is follow their lead.

Yes, I’m a professor, but this book is not a dry, academic read. It’s a delightful blend of behavioral science and life hacks — think of it as your secret weapon for conquering the workplace. I’ve woven together solid research, practical advice, and kick-ass stories from a diverse group of women who’ve paved their own paths to success.

Whether you’re a seasoned pro or just starting out, Likeable Badass is your go-to guide for evidence-based strategies, sprinkled with a dash of inspiration and humor. It’s not just a book; it’s your ticket to a fulfilling career and a seat at the table.

So, what are you waiting for? Grab your copy of Likeable Badass, and buy one for a friend while you’re at it. Join the tribe of women rewriting the rules, breaking barriers, and having a damn good time doing it. Let’s show the world what happens when women finally get credit for their greatness — it’s time to become the likeable badass you were always meant to be!

Cheers to success, my friends! XOXO

order more, get more!

  • In charge of your book club’s fall selection?
  • Want to celebrate the likeable badasses in your life?
  • Getting an early start on holiday shopping?

No matter the reason, you’ve come to the right place!

Buy 10 or more books before September 3, 2024 and receive exclusive bonuses.

Email and let us know how many books you would like and we’ll take it from there!

The fine print: Physical bonuses are limited while supplies last. Shipping to US Addresses only. Shipping to multiple addresses can be accommodated.
Two Likeable Badass Books Stacked
Orders of 10+ books receive:
  • Likeable Badass pin (1 per book)
  • Likeable Badass at work laptop sticker (1 per book)
  • Likeable Badass postcard (1 per book)
LIkeable Badass postcard, sticker and pin
Orders of 50+ books receive:
  • Everything in the 10+ books offer
  • “Likeable Badass On The Move” luggage tag (1 per book)
  • Book group discussion guide with video prompts and stories
  • Entry to win a 1-hour virtual Q&A with Alison for your group
Likeable Badass on the move luggage tags

bring alison & likeable badass to your organization

As part of the launch of Likeable Badass, Alison is scheduling a limited number of speaking events, either virtual or in-person.

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The Upper Hand with Alison Fragale
The Upper Hand with Alison Fragale

And come find me on social

Guaranteed to be the most fun you’ll ever have doomscrolling your feed when you should be working.

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Orange book cover entitled: Likeable Badass: How Women Get The Success They Deserve by Alison Fragale, PhD

Stack of two books entitled: Likeable Badass: How Women Get The Success They Deserve by Alison Fragale, PhD


Adam Grant Headshot

“The ultimate guide for women to achieve their goals. Drawing on her brilliant research and extensive experience, Alison Fragale reveals how to overcome the tradeoff between likeability and competence. But it’s not just for women—it’s a must-read for anyone who wants to be a better colleague, mentor, parent, or partner to half the population.”

Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the chart-topping TED podcast WorkLife

Daniel Pink Headshot

“In her deeply-researched and business-savvy book, Fragale shatters the conventional wisdom about power, status, and the path to professional success. Her strategies for gaining advocates are brilliant — and her blueprint for strategic self-promotion will have you rereading this invaluable guide over and over.”

Daniel H. Pink, #1 New York Times bestselling author of The Power Of Regret, Drive, and To Sell Is Human

Amy Gallo Headshot

A must-read for every woman seeking to thrive. With clarity and wit, Fragale provides incisive insights and incredibly practical advice that will help women tackle the challenges they face. Filled with “a-ha” moments, Likeable Badass equips women with tools to navigate biases and emerge empowered, at any stage of life.”

Amy Gallo, Cohost of HBR’s Women at Work podcast, and author of Getting Along: How to Work with Anyone (Even Difficult People)

Ai-Jen Poo Headshot

Essential reading for every woman who aspires to make a difference. Likeable Badass shows us how to cultivate our unique capacity and power to drive the change we want to see in the world.”

Ai-jen Poo, Executive Director, Caring Across Generations and President of the National Domestic Workers Alliance

Annie Duke Headshot

Alison Fragale hits it out of the park with this deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence. I loved this book!”

Annie Duke, bestselling author of Thinking in Bets and Quit

Katty Kay Headshot

“Such an important book! By focusing on status and respect, Fragale changes women’s perception of power. Backed up by years of scientific research, she shows us how to play to our strengths to get the recognition and rewards we so deserve.”

Katty Kay, BBC News correspondent and four-time New York Times bestselling co-author of The Confidence Code and The Power Code

Dolly Chugh Headshot

“Before I had even finished reading Likeable Badass, I had already put my learnings to work three times. Talk about an ROI! Entertaining, actionable, and eye-opening. One of the most personally transformative behavioral science books I have ever read.”

Dolly Chugh, Professor at the NYU Stern School of Business, and author of A More Just Future and The Person You Mean To Be

Kim Scott Headshot

“Too many women feel trapped in the competence-likeability catch-22. Likeable Badass will help you break free of that nonsense, do the best work of your life, and build the best relationships of your career.”

Kim Scott, New York Times bestselling author of Radical Candor and Radical Respect

Sheryl Sandberg

“In Likeable Badass, Alison Fragale dives deep into the science behind gender bias and stereotypes — and how we can challenge them. With warmth, humor, and powerful personal stories, she provides women with actionable advice for achieving greater success in the workplace.”

Sheryl Sandberg, New York Times bestselling author of Lean In